A Haven for the Homemade Celebrity Chef, by Kamilla Rifkin
NOTES: Origins and Context | See Also
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Origins of this content
This texteo was written by Kamilla Rifkin as her final for 2010 LFYT.
In popular culture, a meme can be defined as a well-known, trusted, and knowledgeable figure of authority.
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More videos related to the content of this page
YouTube is a space where users can both adore and critique the corporate idols.

The multitude of how-to recipe videos on YouTube illustrate the website's top down and bottom up phenomenon, and furthermore its place as a participatory culture.

The divide between user and corporate content on YouTube food videos is blurred as a meme like Martha Stewart imitates the home cook in her homey kitchen set, while the home cook imitates Martha's sense of sophistication and program format.