NOTES: Origins and Context | See Also
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Origins of this content
SCALE (2008) is my feature documentary about how "divisions and connections between and within the left mark the contradictions of individual action, collaboration, media attention, and grassroots movements for social justice." I often use it as an example of how my documentary video practice is diametrically opposed to much of what defines YouTube (even as the documentary sits on YouTube ...)
Contextualization
"Antonia Juhasz is Director and Founder of the Chevron Program at Global Exchange, a San Francisco-based human rights non-profit organization. She is a policy-analyst, author and activist. Juhasz is the lead author and editor of the 2009 and 2010 editions of The True Cost of Chevron: An Alternative Annual Report."[cit]

The Iraq war has been called the "first YouTube war," because soldier-made representations have been extensively circulated and seen on YouTube. "If you want to see the horror of war, you do not need to look far. There are sites aplenty showing the carnage, and much of the material is filmed, edited and uploaded by soldiers recording their own experiences."[cit]
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More videos related to the content of this page
See more clips from SCALE on YouTube
"SCALE: Measuring Might in the Media Age," by A. Juhasz