Paper Heart (2009) is one of several recent indie films that fake the style of user-generated video. Others include: The Fantastic Mr. Fox (2009), Zack and Miri Make a Porno (2008), Be Kind Rewind (2008). I discuss several of these films in the texteo "Faking The Funky: February 12, 2009."

"My path is different from a lot of my friends. Some friends went to film school, finished college, etc. Then moved to LA, got PA jobs. Started from the bottom and moved up. Made internet short videos. Worked with other comedians and wrote and collaborated, making good short videos, getting attention that way and landing agents/managers. I may not be able to tell you how to get there, but I hope you find your way," blogs Charlyne Yi.[cit]

Jeremy Scott's study finds that "content trumps quality. The audience has a list of things they're looking for when watching your video, and entertainment is at the top of the list. High-definition video may well be on the list, but it's not number one. All of the most successful online video campaigns began with great content. Don't spend a ton of money on top-of-the-line cameras and post-production if your actual video content is bland or flat-out bad."[cit]

One of my ten founding terms for this project is pedagogy. Also understood as a matter of access, it is always necessary to consider who is taught to be a mediamaker and with what orientation, skills, and values, and who is taught to be critical of the media, as well.