According to Time Magazine: "YouTube's most viewed video of all time is an unlikely champion. Seen more than 170 million times since its posting in May 2007, 'Charlie Bit My Finger' was never meant to be anything more than a family flick."[cit]

A phenomenon allowed by web 2.0, viral video has been of equal fascination to scholars like the Convergence Culture Consortium at MIT, marketers, and users alike.

Dr Strangelove reports: "We're looking at how to push users into passive-consumption mode, a lean-back experience," Jamie Davidson [a YouTube product manager] says."[cit]

Feminist film takes "a threefold form. Women either entered the existing system with ambitions of breaking it, proceeded to make films outside of the commercial system, and women developed a feminist film theory—the overlap and interrelatedness of all three measures being obvious."[cit]

Videos are addictive, they lead to passive video watching. As we consume these videos, we watch but don't learn. We watch, but our behavior doesn't change. Video washes over us, affecting our lives, our laziness presses against all hopes of action. We are overwhelmed. Do we even care? Do YouTube videos affect us? We continue watching and watching consuming videos for enjoyment. YouTube contains multitudes pressed up against one another. the videos contain so many different realms and so many subjects, and the closeness of them becomes sickening. Endless entertainment. YouTube is a platform connecting the bite sized clips of fun, silly stupid, sad, and emotionally draining, and they rub up against each other. The contrast between Charlie Bit my Finger, footage of the Vietnam war, cat videos, and fathers yelling at their children is sickening. It is gross! There is no filter or sectioning off of video themes and ideas. We become numb and insensitive to the interrelatedness of it all. --Bea Herzberg, LFYT 2015