According to Howard Rheingold: "Virtual communities are social aggregations that emerge from the Net when enough people carry on those public discussions long enough, with sufficient human feeling, to form webs of personal relationships in cyberspace."[cit]

Users have been drawn to YouTube, and other web 2.0 platforms, in the name of community. It is much debated and researched whether technology enhances or limits community.

One of my ten founding terms for this project is participant: What is the role and who gets to be a viewer/critic or a participant in media culture? Then, what is the role of emotion and identification?