"We no longer watch films or TV; we watch databases," according to Geert Lovink.[cit]

In The Googlization of Everything, Siva Vaidhyanathan asks: "What does the world look like through the lens of Google? How is Google's ubiquity affecting the production and dissemination of knowledge? And how has the corporation altered the rules and practices that govern other companies, institutions, and states?"[cit]

The protocols (a set of instructions for transferring data) for allowing search and find within an archive or database are key to controlling what and how we know, govern, sell, and teach. "Is the Internet a vast arena of unrestricted communication and freely exchanged information or a regulated, highly structured virtual bureaucracy? In Protocol, Alexander Galloway argues that the founding principle of the Net is control, not freedom, and that the controlling power lies in the technical protocols that make network connections (and disconnections) possible."[cit]

One of my ten founding terms for this project is technology. The machines we use affect what we can produce. But machines are never enough, as YouTube itself efficiently demonstrates.