"'Yes We Did' provides a slide show of strategic insights from the campaign that redefined modern politics."[cit] According to the New York Times: "Like a lot of Web innovators, the Obama campaign did not invent anything completely new. Instead, by bolting together social networking applications under the banner of a movement, they created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple the Clinton machine and then John McCain and the Republicans."[cit]

According to Henry Jenkins: "We are living in an age when changes in communications, storytelling and information technologies are reshaping almost every aspect of contemporary life—including how we create, consume, learn, and interact with each other. A whole range of new technologies enable consumers to archive, annotate, appropriate, and recirculate media content and in the process, these technologies have altered the ways that consumers interact with core institutions of government, education, and commerce," and this is media convergence."[cit]