YouTube allows amateur skateboarders who are interesting getting sponsored by a skate company to get their footage out in the public eye, a fantastic opportunity that was not available before the video website. Not only does it benefit skaters, but companies too! Instead of having to watch hundreds of "sponsor me" tapes sent to the company headquarters via snail mail, companies can find the best prospective skaters with the click of a mouse because videos are already sorted by MOST POPULAR, enabling anyone to easily find some of the best skateboarders on the first page of their search query. Skateboard video production, like many other artistic mediums, are now truly open to the general public, rather than corporations like in the past.