Youtube is all about being straight and to the point. We are a generation that values simplicity and action, consistently clicking out after 30 seconds of boring footage. As we are the users that fuel Youtube, Youtube itself is defined by simplicity. Users must be concise and to the point, while still producing the videos that entertain people through out the world. Youtube is a platform for content everywhere, but it's main use will always be as entertainment. And to entertain, we must be short and sweet.