Mihaly Czikszentmihalyi "is chiefly renowned as the architect of the notion of flow in creativity; people enter a flow state when they are fully absorbed in activity during which they lose their sense of time and have feelings of great satisfaction."[cit]

Media flow research has traditionally understood television as a one-way uninterrupted stream of programming, rather than discrete programs. The flow delivers ads by way of shows. "The inaugural formulation is Raymond William's argument, in his 1974 book Television: Technology and Cultural Form, that 'the defining feature of broadcasting' is 'planned flow.'"[cit]

Everyday people have long made home movies about their daily lives. Home movie scholarship looks seriously at this noncommercial production as a resource for academic historiography, allowing us rare access to a people's-eye view of trauma, memory, family, and nation. YouTube scholars address how the nature of the private (or domestic) has changed online.

Dr. Strangelove reports on his blog: "Home video is far and away the most popular content posted online, shared by 62% of video uploaders."[cit]