This video was made for a final research project
that the class decided to develop in groups. Research had to occur about and on YouTube. This project was one of several videos created by the Advertising on YouTube group and posted by lickitysplt03
. The assignment included making several videos including a tour of their sources and a final video research project.
The consolidation of corporate ownership of the media, and its effects on democracy, are much discussed by academics
, and citizens: "What if you woke up tomorrow to find that Yosemite National Park had been turned over to Chevron? Or that the Everglades were now under the watchful eye of DuPont? Most people would agree: Giving corporations nearly unlimited control over a precious public resource is unacceptable. But that's exactly what we've done with our airwaves and media—delivered them into corporate hands."[cit]