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This was the first TV coverage of LFYT 2007, on its quick road to virality: from press release, to local newspaper, to AP wire, to, well,
everywhere. I've always appreciated its telling Regis/kitty frame job.
According to Wikipedia:
"Live with Regis and Kelly is a syndicated American television morning talk show, hosted by Regis Philbin and Kelly Ripa. The show, known as
Live with Regis and Kathie Lee when Kathie Lee Gifford was co-hosting, has aired since 1983 in New York City and 1988 nationwide."
[cit]
Viral video, a phenomenon allowed by web 2.0, has been of equal fascination to scholars like the
Convergence Culture Consortium at MIT,
marketers, and
and users alike.
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