There is a community of
professors who have tried to understand online video through the making of
videos, engaging, in the process, in new forms of and communities for pedagogy.
Lots of
professors are on
YouTube using the
medium to better understand
media.
Visual Anthropologist
Jay Ruby, writes about ethnographic films: "In order to discuss [these] films as ethnography we must assume that when a filmmaker says that his film is ethnographic he wishes to be taken seriously. The film is to be regarded as the product of an anthropological study, and its primary purpose is to further the scientific understanding of the cultures of humankind."
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