Vernacular video, according to Tom Sherman, "will continue to be shorter and shorter," will use "canned music," "sampling," and "real-time, on-the-fly voiceovers." He concludes: "Crude is cool, as opposed to slick."[cit]

Howard Rheingold "fell into the computer realm from the typewriter dimension, then plugged my computer into my telephone and got sucked into the net ... In 2008, he was a winner in MacArthur Foundation's Digital Media and Learning competition and used his award to work with a developer to create a free and open source social media classroom."[cit]

Cyber studies is often bifurcated by a euphoria/pessimism divide focusing on questions like whether the internet opens or closes conversation and community, is democratic or corporate-controlled particularly around issues of copyright and intellectual property, and produces new forums for expression or calcifies prevailing borders as well as possibilities for surveillance.