This texteo holding two videos—my student's assignment and my video response (transcribed as text)—was developed in 2008 from my attempt to write clear, systematic lessons from the output and experiences of LFYT 2007. In this slogan I respond to InTheSone's
popularity project video for LFYT 2007
, fought for
, and controlled
on the Internet.
According to Snickars and Vonderau, "YouTube presents videos in conjunction with viewer statistics, not detailed user profiles ... 'users' are by definition reduced to quantified traces of actual usage."[cit]
According to On Postmodernism: "Television and movies represent the pinnacle of mass-produced American culture and exhibit many of the Postmodern motifs shared by other art forms" including "pastiche, spectacle, fakery and mystery."[cit]
Pastiche and fakery are common forms of self-referentiality, where a piece of art refers to itself—its forms, ideas, histories, production, genre, and theories, i.e. "This Is the Title of This Story, Which Is Also Found Several Times in the Story Itself
Dr Strangelove reports: "'We're looking at how to push users into passive-consumption mode, a lean-back experience,' Jamie Davidson [a YouTube product manager] says."[cit]
One of my ten founding terms
for this project is process
. How we make and receive media is as important as the object itself.